Marketing and Branding for Nonprofits Track - Atlanta Regional Group Learning
Nonprofits face increasing competition for funding, attention and trust. This pathway provides practical strategies to help organizations communicate their value, attract supporters and position themselves for long-term success.
Ideal for communications professionals, marketers, fundraisers, executive directors and nonprofit leaders.
What's Included in This Bundle
All courses below are included at no extra cost when you enroll in this bundle.
ML162: Marketing Your Programs and Organization - September 3, 2026
Learn how to market your organization and its programs to donors, clients, and partners. Discover a step-by-step planning model, audience segmentation, branding, messaging, and evaluation equipping you with tools to create a compelling marketing plan
ML160: Competitively Positioning Your Organization for the Future - August 31, 2026
Learn how to define and strengthen your nonprofit’s market position. Explore tools to assess your current standing, understand your audience and competitors, and craft a clear, compelling positioning statement to guide strategy and communications.
ML266: Brandraising: Raising Money and Visibility Using Smart Communications - September 2, 2026
Learn to build a compelling nonprofit brand that reflects your organization’s unique voice, attracts the right audiences, increases visibility, and drives fundraising through smarter, more effective communications.
What to Expect
- Identify what differentiates your organization and build a stronger market position.
- Learn how strategic communications can support fundraising, visibility and organizational growth.
- Develop marketing strategies that increase awareness and engagement.
Daily Schedule
What Learners Are Saying
Marketing and Branding for Nonprofits Micro-Credential
Build practical marketing and branding skills to strengthen your nonprofit’s visibility and impact. Learn to assess market position, define brand identity, craft compelling messages and create effective strategic marketing plans.
Courses needed to earn this credential:
- ML160: Competitively Positioning Your Organization for the Future
- ML162: Marketing Your Programs and Organization
- ML266: Brandraising: Raising Money and Visibility Using Smart Communications
Ready to Get Started?
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