ML710vcx: Digital Storytelling - December 8, 2026
This immersive Working Lab guides nonprofit, housing counseling, and community development professionals through building a complete, ready-to-use social media communications plan. Participants map a 12-month content calendar and develop a focused 90-day campaign aligned with their organization’s goals. They select one of three pathways, Visibility and Outreach, Fundraising, or Partnership Development, and spend the day creating real content with design and simple AI tools. By the end, learners walk away with a strategic yearlong calendar, a 90-day posting plan, finished social media assets, and a share kit. No marketing or AI experience needed; come prepared to create a polished, implementation-ready package.
What You'll Learn
- How to build a 12-month social media content calendar aligned with your organization’s goals
- How to develop a focused 90-day campaign for visibility and outreach, fundraising, or partnership development
- How to use simple design and AI tools to create ready-to-use social media content and a share kit
Live Session Schedule
Come Prepared for the Course
This accelerated faculty-led course takes place over 2 days and is designed for optimal interactivity and engagement. Each day consists of a 2-hour live session, followed by asynchronous work. All required coursework is due by 11:59 p.m. PT on the designated day of class.
Pre-Work & Preparation
Complete all pre-work by provided deadlines
Active Participation
Attend live sessions and engage in collaborative activities
Software Requirements
Microsoft Word, PowerPoint, and Zoom proficiency required
Hardware Setup
Dual monitors (recommended), webcam, and file management capabilities
What Learners Are Saying
Ready to Get Started?
Join hundreds of housing professionals building the skills to create lasting community impact